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Of course, I’m referring to a variety of Tortilla Chips.

In the past I’ve made similar remarks on the “white cheddar” version of CHEEZ-IT crackers. It’s fine in liquid form in citrus (and other) fruits at natural levels but when you use concentrated salts of it to claim “white cheddar” or “lime” flavor, it’s really disingenuous. I recently bought a small (85g) bag of the linked-to chips and tried to eat them, expecting a minor lime flavor with some “sea salt.” Instead, I got almost enough acid on my tongue to dissolve a Mexican drug war participant. I don’t know if anyone other than I actually tries to eat these things without a 32 oz. soda but they should have a slogan along the lines of “I bet you won’t want to eat more than 5.”

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